Meet the Founders
We built Finnly to help accounting and finance professionals master AI and future-proof their careers together.
As CEO, Crina brings 15+ years of expertise in Corporate Finance and Accounting for SaaS organizations. She holds an MA in Economics and a BS in Accounting and Finance, with deep expertise in ASC 606, financial audits, and consolidated reporting.
She's led worldwide finance teams and specializes in inter-company accounting, P&L analysis, balance sheet reconciliation, process improvement, and forecasting. Her experience spans GAAP compliance, cash-flow management, revenue recognition, deferred revenue analysis, and taxation.
Known for her automation mindset and analytical precision, Crina built Finnly to help accounting and finance professionals embrace AI rather than fear it. She's passionate about creating a community where peers can level up together.
As CTO and General Counsel, Marc brings a unique blend of technical and legal expertise. He's a California-licensed attorney focused on AI and technology transactions, serving as fractional GC to startups, SaaS companies, and AI-driven businesses navigating contracts, privacy, and fast-moving regulation.
Marc is the inaugural Chair of the Beverly Hills Bar Association's AI & the Law section and regularly presents CLEs on AI legal issues. His legal analysis on AI training and copyright was published in The Marin Lawyer (June 2025) and is available on SSRN.
Before law, Marc was a venture-backed founder and product manager. He's built and shipped software, negotiated enterprise contracts from the operator side, and continues to build apps and tools alongside his legal work. He handles Finnly's technical infrastructure and product development.
Why We Built Finnly
Through Crina's 15+ years leading finance teams at SaaS companies and Marc's experience as a venture-backed founder, product builder, and lawyer advising AI-driven startups, we saw the same pattern: talented accounting and finance professionals worried about AI replacing their roles. Instead of leaving peers to compete alone, we combined Crina's deep finance expertise with Marc's technical and legal background to build Finnly—a place where professionals help each other master AI, share knowledge, source work, and future-proof their careers together.