Meet the Team

The accounting and finance profession is stronger when its best people are connected. That's why we built Finnly.

Crina Hoag

Crina Hoag

Founder

Connect on LinkedIn

I built Finnly to bring modern finance professionals together — because the way we work is changing fast.

Nearly 20 years in high-growth tech taught me this: the hardest parts of accounting and finance aren't in the textbooks — they're in the gray areas, the edge cases, and the constant evolution of tools and expectations.

And now with AI and automation accelerating everything, the gap between “how things were done” and “how things should be done” is wider than ever.

The best professionals don't navigate this alone. They learn from each other, share what's actually working, and stay ahead together.

Finnly is that space — a community where finance and accounting leaders connect, exchange real-world insights, and adapt to what's next.

Marc Hoag

Marc Hoag

Advisor

Built the Finnly platform and handles strategy, growth, and everything that isn't accounting. Runs Skyriven.ai, where he helps professionals and businesses build with AI.

Why Finnly Exists

Crina built Finnly because the best accounting and finance professionals shouldn't have to figure things out alone. Finnly is a free, vetted community where they connect, collaborate, share AI tools, and grow their careers together. Platform built with the help of Skyriven.ai.